by gordon | Nov 17, 2016 | Insight
As advances in mobile technology continue, more than ever before consumers are searching for information online. Small businesses should therefore be using their website to provide customers and potential customers with the information that they seek. Your website can...
by gordon | Oct 17, 2016 | Insight
Personal Brands To help an individual or sole trader become recognised and identifiable. Corporate Branding Similar principles to ‘personal’, but for business and organisations to build awareness. Co-branding Partnering with another relevant and appropriate brand to...
by gordon | Aug 25, 2016 | Insight
A variety of strategies can be used to determine the price of a product or service. These are some of the most commonly used models – Cost Based Pricing A percentage or amount is added to the ‘real’ cost of marketing the item or delivering the service. In this...
by gordon | Aug 9, 2016 | Insight
Throughout the last 14 years, Perro have implemented many rebranding projects for businesses and organisations of all sizes from within the public, private and third sectors. We recently created 2 new products ‘Stand Out and Sell More’ and ‘Make An Amazing 1st...
by gordon | Jul 12, 2016 | Insight
We recently attended the PDM Plastics event at the Telford International Centre, where our Creative Director Andy Ditchburn was invited to speak about Social Media Marketing. A section of the conference space was dedicated to plastic recycling. Whilst exploring this...
by gordon | May 26, 2016 | Insight
We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture – Single Business Identity The organisation uses only one name and visual identity. Endorsed...
