In 2022, our Creative Director Andy Ditchburn will be delivering a series of in-person marketing Workshops at the BIPC North East.
The first Workshop, ‘How To Deliver An Amazing Marketing Strategy’, is on Thursday 10th February from 10.30am at Berwick Hall, Newcastle City Library. Please see below for further details. Click here to register your place.
Then, on Tuesday 22nd February, at Berwick Hall, Newcastle City Library, Andy will deliver ‘How To Create A Winning Brand Identity’. Please see below for further details. Click here to register your place.
Anyone is welcome to attend the Workshops; it doesn’t matter where your business is based. Details of future Workshop sessions will be announced soon.
Another exciting Workshop at the BIPC North East is ‘Plan Start and Launch Your Own Podcast delivered by Ashleigh King, Creative Director of Flamingo Heights. Click here to find out more and book your place.
Businesses located within the Newcastle upon Tyne area can benefit from up to 12 hours of fully funded expert support from CityLife Business Support. The programme runs up until March 2022. Click here to find out more and apply.
‘How To Deliver An Amazing Marketing Strategy’
Thursday 10th February from 10.30am- 4.30pm
Berwick Hall, Newcastle City Library
Going round in circles with marketing and not sure what to do next? Looking to communicate new messages, perhaps on new green or sustainable activities within your business?
A simple marketing strategy will help you plan and implement more effective marketing tactics that will generate more return on investment.
Join BIPC North-East in our first Masterclass of 2022, delivered by our Website, Brand and Marketing Expert Andy Ditchburn from Perro Communications. Andy will demonstrate his Market, Message, Medium process, designed to ensure that your marketing communicates compelling messages to perfect potential customers using appropriate marketing mediums.
He’ll also provide an overview of appropriate inbound and outbound marketing tactics and show how to monitor and measure results.
Attendees will leave with a marketing strategy, plan, and one new marketing campaign concept.
Click here to register your place.
Create A Winning Brand Identity
Tuesday 22nd February 2022 from 10.30am- 4.30pm
Berwick Hall, Newcastle City Library
Take a fresh look at your business brand in 2022, with BIPC North-East’s Branding and Marketing’ Expert in Residence’ Andy Ditchburn.
Are you unhappy with your brand identity but not sure which direction to move forward in? Not convinced that your brand identity works hard enough for your business?
This Business & IP Centre North East Masterclass is perfect for people about to develop a new brand identity or evolve their existing one!
Andy Ditchburn from Perro will share strategies and tips for creating and developing a bold brand and demonstrating how a successful and sustainable brand identity should work.
Attendees will leave the session with a greater understanding of how their brand can communicate their unique personality and help their business to connect with perfect potential customers.
The session will be interactive and will also provide a great networking opportunity. Refreshments and a buffet lunch will be provided.
Click here to register your place.