NEWCASTLE UNIVERSITY

Education

Communicating excellence with purpose’ to ‘From Newcastle For the World…

The history of Newcastle University can be traced back to 1834, where it began as the School of Medicine and Surgery. Armstrong College was founded in 1871, these two colleges, alongside other Durham colleges formed the Federal University of Durham.

In 1937 the Newcastle colleges merged to form King’s College, and when the Federal University was dissolved in 1963 they became the University of Newcastle upon Tyne, before recently becoming Newcastle University.

The University currently attracts over 20,000 students, of over 120 nationalities to around 175 undergraduate degree programmes in the Humanities and Social Sciences, Medical Sciences and Science, Agricultural and Engineering faculties.

Their current vision combines a regionally rooted philosophy with global ambitions. They strive for not only world class academic excellence, but excellence with a purpose.

In 2019, Newcastle University began to roll out its updated brand identity. To market and communicate information around their Open Days events, Perro was asked to design the Open Days programme guide booklets.
We’ve also applied the updated brand identity throughout a range of projects and application. Our work has helped to communicate course and programme details, provide oversees partners with information, provide information to attendees at Offer Placeholder Days and recruit student ambassadors.
To ensure that the updated brand identity is consistently communicated across all media, Perro was asked to create a series of email marketing templates. These templates can be used through the existing CRM system to communicate different topics to various audiences.
To support student recruitment, Perro was asked to create an engaging and exciting campaign. We developed the ‘It All Starts Here’ line and combined this with hand-drawn illustrations.
Every year, in partnership with the University, Newcastle University Students Union produces a Welcome Booklet. For the last three years, Perro has been commissioned to design this booklet. The overall style is fresh, fun and colourful.
The Get Ahead project engages with year 11 and 12 students to help them make informed choices regarding their future. Perro was asked to create a visual identity for the project. A route map was also designed to illustrate the journey that students might take.
For the 2018 and 2019 student entry, Perro was asked to design the ‘A Guide for Parents’ booklet. The booklet provides lots of information to parents who might have worries and fears about their child moving to a new city or starting higher education.
The Innovation Support Programme is designed to support the local voluntary, community and social enterprise sector. Perro was asked to create a visual identity and marketing material to promote events for the new programme.

The Careers Service also asked Perro to create a notebook that undergraduate students would actually want to use. As well as serving as a notebook, ‘Great Ideas and Masterplans’ presents the various areas where the Careers Service can offer support.

To market and raise awareness of the Careers Service NCL+ award, Perro was asked to create a visual identity and marketing campaign material. A fun and friendly illustrative style were developed to engage with a broad range of students on different degree programmes.

What We Did: Naming, Identity, Marketing Literature, Exhibitions, Advertising, Content / Digital Marketing and Social Media.

Find out more about Newcastle University.

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