by Andy Ditchburn | Feb 15, 2018 | Insight
These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
by Andy Ditchburn | Sep 25, 2017 | Insight
Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups. When an organisation undertakes a rebranding project research into various stakeholder...
by gordon | Jul 20, 2017 | Insight
[vc_row][vc_column][vc_single_image image=”4081″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brand coherence ensures that when a customer or potential customer is reading some product literature, arriving at premises, talking on the phone to a...
by gordon | May 4, 2017 | Insight
Creating a marketing plan for trade shows, exhibitions and events is necessary to ensure that you maximise the opportunity and generate an acceptable return on investment. Trade shows, exhibitions and events are a great way for businesses operating in both the b2b or...
by gordon | Nov 17, 2016 | Insight
As advances in mobile technology continue, more than ever before consumers are searching for information online. Small businesses should therefore be using their website to provide customers and potential customers with the information that they seek. Your website can...
