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A POSITIVE IMPACT WITH ALAN DAWSON
Long standing Perro client Alan Dawson is an experienced company builder, leadership and team development coach, inspirational key note speaker, non-executive director and managing director. Alan works with companies of all sizes and sectors with the aim of improving...
UNDERSTANDING DIFFERENT TYPES OF BRANDS
Personal Brands To help an individual or sole trader become recognised and identifiable. Corporate Branding Similar principles to ‘personal’, but for business and organisations to build awareness. Co-branding Partnering with another relevant and appropriate brand to...
UNDER DARK SKIES WITH CALVERT TRUST KIELDER
On Saturday evening at the Hilton Newcastle Gateshead, guests enjoyed an evening of dinner and entertainment to raise over £23,000 for Calvert Trust Kielder. To provide the ultimate ‘under dark skies’ experience experts from Kielder Observatory manned a five metre...
MARKETING MASTERCLASS WORKSHOP – UPDATE
On Wednesday, our Creative Director, Andy Ditchburn delivered a Marketing Masterclass at the Business & IP Centre, Newcastle City Library. The 'sell out' event saw pre-start, recently started and established organisations from across the region explore ways to...
WELCOME TO NEWCASTLE UNIVERSITY AND YOUR STUDENT’S UNION
Newcastle University and Newcastle University Student’s Union asked Perro to design a new Welcome Booklet. The aim of the booklet is to help students to meet new people, have some fun and settle into life at Newcastle University. Sections include Events Timetable,...
HOW TO MAKE SURE THAT THE PRICE IS RIGHT
A variety of strategies can be used to determine the price of a product or service. These are some of the most commonly used models - Cost Based Pricing A percentage or amount is added to the ‘real’ cost of marketing the item or delivering the service. In this simple...
A DYNAMIC NEW WEBSITE FOR A COMMUNITY INTEREST COMPANY
Dynamix is a Gateshead based social enterprise. They use wheeled sports, circus skills and other performing arts to inspire and empower people to feel able to make positive decisions about their lives, and to be part of building a future which is better for everyone....
WORKSHOP – HOW TO DELIVER AND MONITOR A MORE SUCCESSFUL MARKETING PLAN
Our Creative Director, Andy Ditchburn is delivering a Marketing Masterclass at the Business & IP Centre, Newcastle City Library. The Workshop is designed to help pre-start, recently started or established organisations develop, deliver and monitor a more...
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