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The Institute for Social Renewal – Annual Review

The Institute for Social Renewal – Annual Review

The Institute for Social Renewal at Newcastle University explores ways in which a research intensive university can connect with society in order to make a difference to people’s lives - locally, nationally and internationally. Perro were asked to design and produce...

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The 6 Most Popular Reasons To Rebrand

The 6 Most Popular Reasons To Rebrand

Throughout the last 14 years, Perro have implemented many rebranding projects for businesses and organisations of all sizes from within the public, private and third sectors. We recently created 2 new products ‘Stand Out and Sell More’ and ‘Make An Amazing 1st...

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Helping Josh to Make An Amazing 1st Impression!

Helping Josh to Make An Amazing 1st Impression!

Joshua Riffe, Chief Fun Officer at Funancial Services, asked Perro to rebrand his recently started company. Speaker, trainer and coach (with a strong background in customer service), Josh felt that his initial brand "wasn’t quite right". Our ‘Make An Amazing 1st...

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Plastic should be managed not banned

Plastic should be managed not banned

We recently attended the PDM Plastics event at the Telford International Centre, where our Creative Director Andy Ditchburn was invited to speak about Social Media Marketing. A section of the conference space was dedicated to plastic recycling. Whilst exploring this...

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How To Stand Out and Sell More

How To Stand Out and Sell More

To complement our Marketing Strategy Workshop which has successfully ran for over 3 years, Perro has recently launched a new brand and design product. 'Stand Out and Sell More' is perfect for start ups who want to ‘hit the ground running’ and attract the right kind of...

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Understanding Brand Architecture

Understanding Brand Architecture

We use the term Band Architecture to describe how a series of entities or brands are structured in relation to each other. There are 3 basic forms of Brand Architecture - Single Business Identity The organisation uses only one name and visual identity. Endorsed...

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An Evening with Rory Bremner

An Evening with Rory Bremner

Earlier this month we were lucky enough to attend a one-off stand up show from award winning comedian, television and radio star Rory Bremner. The exclusive evening took place at Royal Grammar School, Newcastle to raise funds for Calvert Trust Kielder. Rory was on top...

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