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WHEN TO START THINKING ABOUT NAMING STRATEGY
These are some of the most common scenarios where a naming strategy could be appropriate. Start Up At start up or pre start phase, lots of important decisions are often made. Getting the right name from the outset will give your business or product more chance of long...
FREE TO ATTEND MARKETING MASTERCLASS WITH NBSL
We’ve been working with NBSL throughout 2017 to deliver the free to attend 2 day ‘Developing a Marketing Strategy Masterclass’. The next Masterclass is scheduled for the 14th and 20th of February 2018 and will be held in Stanley, County Durham. To help you to do great...
ON YER BIKE – BRAND IDENTITY UPDATE
Perro have been working with Bike4Health since we created their initial brand identity and marketing material to support their launch. Bike4Health is a not for profit, community interest company developed to enable individuals, business and communities to incorporate...
WHERE TO LOOK FOR ADVICE WHEN STARTING A BUSINESS
The number of key decisions that need to be made when starting up a business or launching a new product can often cause high levels of self doubt, stress and anxiety, leaving the founder / inventor feeling helpless and isolated. Many founders of start ups often turn...
A NEW WEBSITE FOR BULWARK GROUP
Bulwark Group is the North East’s most advanced private security specialist. As well as traditional private security services, they also provide a unique high-end, luxury driven chauffeur and concierge service to the discerning private and corporate markets. Since...
MOVE OVER METAL – BEADS ARE BACK!
Throughout the summer months we were busy working with One Button to help them launch their Autumn Winter 2017 collections. The stunningly unique collections feature signature One Button colourful, funky and chunky beads. The jewellery collections are quirky big, bold...
MYSTIX – CREATING GROUPS AND ORDERS FAIRLY
MYSTIX was created to provide a solution to the problem that groups and teams aren’t always created equally. MYSTIX is the perfect, random and fair way to sort and order people into groups and teams. During their trial period, MYSTIX managed to increase participation...
THE IMPORTANCE OF STAKEHOLDERS IN THE BRAND PROCESS
Brands should be created and developed with more than just customers or target audience in mind. When rebranding, it’s important to understand the different stakeholder groups. When an organisation undertakes a rebranding project research into various stakeholder...
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